See, there was a time when gospel artistes liked scaling rock tops, go back, forth and sideways risking falling off. A short while ago, the King of Sungura hiked a South Africa dwala and tried to moonwalk on the rock.
Now, a whole host has shifted to the lawns of lodges and suburban houses, all they do is wiggle and croak hoarse. Others choose darkened studios, hobble for the next quarter of an hour (check the sweat!), add computer screen savers to the background and the venom is ready.
What is a music video? Let’s try a lay look. It’s a musical expression, which projects pictures.
Since a video is, by that definition, musical, there is some singing, right; and dance too. That’s a video, ha? My foot! Anybody can do that with rudimentary apparatus.
I take that with only enough of the singing (after all the song’s singing in the background) and a few trend-setting dances, the pictures of a video should relate a tale. If treated with modern day cuttin’/ pastin’ and special effects, we have a miniature motion picture.
Ok, let’s mute the sound (to a video)! Anyone must pick what the song is about. Meaning if one is Japanese, one doesn’t need to speak Ndebele to follow a video because pictures talk a universal language louder than words.
Take time to watch some of Salif Keita, the Mansa of Mali’s material. If there’s clan war in North Africa and that it should stop, one follows the drift. You don’t wince your eyes blind to note Tuku is talking about spousal and child abuse on Tozeza Baba. Nor does it take you long to know youthful M’Afriq is educating on rumour- mongering on Chizevezeve.
Many have wondered whether Chizevezeve was shot in Zim. It was and it’s streets ahead of many items that play on SA’s Channel O.
There are also panoramic views in Zim to come up with scintillating stuff. If Prince Tendai goes all the way to the shores of Lake Malawi to do November Rain, why can’t any other give a mix of Mosia Tunya, LakeKariba, the Vumba, the World and Honde Views, MutaraziFalls, Eagle’s Craig and Great Zim?
Other artistes may not have enough fin-muscle to travel the length and breath of Zim on a video shoot. That’s no excuse, there are abundant resources to improvise; I refer to Chizevezeve (it’s not all to do with the finances).
We can’t say happy New Year yet before dress talk. Celebs dress for the occasion, a video shoot is one such. Our celebs can’t torment us for the next zillions of years looking drab on video.Tongai Moyo’s making strides, he hasn’t gotten there yet.
Well, you don’t buy that kind of concept for your video? Well, mystify us somehow with what you do on video then! Or we keep having dudes like Chucky Aisha, of Heart of the Rhythm, who boast they won’t play em especial Sungura videos coz they lack quality.
Happy 2008! By the way, what’s the video of the year on telly today?
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